The Story ...

Our "Why"

We exist to make you smile..  Cliche I know.  But whats better than seeing people smile the minute they walk into a shop??  We do this by providing  truly delicious, scratch made desserts & delightful service to the masses!  No, seriously, these desserts are soo good! Its that simple.    

We've tested recipes, re-tested them, had them taste tested several times and THEN, the winning ones are allowed in our cases for sale.  

What We Do

-We sell a variety of fresh baked, delicious products at both of our retail locations and also sell our products wholesale.  If you interested in purchasing our products wholesale, please email us at

-We create beautiful and elegant custom cakes and cupcakes for any and all events.  If you'd like to order a fabulous custom cake for your event, please give us 2-4 weeks notice and email us at

-We also cater for corporate events, parties, meetings and any other event you can think of. From cookie trays, breakfast platters including our amazing croissants and delicious muffins, to cupcake or brownie trays...  or just a variety of delicious products. Call us for a free quote for your next event/meeting. We deliver.

Just call us at the shop, 845.267.2253 to place your order or email us at

Just come on in when you have a sweet tooth nagging at you…  

We are open Tuesday-Friday 9:00am-5 and Saturdays 10-5 at the Valley Cottage location. 

Come on in…  we're super friendly… Promise! ;)

Valley Cottage Location:                          

495 Kings Hwy                                        

Valley Cottage, NY 10960                       

Style & Quality

We strive to provide an outstanding product, both inside and out.  All of our products are made from scratch using the finest ingredients.  Please see the testimonials page to find out what our clients think of our tasty sweets.

The designs of your cake are custom made to order and we do my absolute best to meet the design and taste expectations for EVERY order.  We here at Jolirose Bake Shop are dedicated to giving you that one on one attention for your custom orders.

We are proud to have been featured on Food Network,  Wedding Chicks, Mod Wedding, Wedding Paper DivasNY Metro Parents, New City Patch, Rose Bakes Blog, Rockland NY Mom Blog, The Biz Of Baking Blog, Artisan Cake Shop Blog, Hudson Valley Magazine and Wedbook.

Jolirose Bake Shop is an award winning, fully licensed and insured bakery. We create specialty custom cakes in NYC and Rockland County and also have ready made items for pickup at the shop.  We also deliver to Westchester and NNJ Bergen county.   Please visit our Facebook page, Yelp and WeddingWire to see all the helpful reviews.  Jolirose Bake Shop currently has a perfect 5 star rating on Facebook and Wedding Wire.  Thank you for taking the time to browse our website.

Who We Are and How JBS came about...

Jolirose Bake Shop began like many other bake shops….  

I had a little time on my hands and, somehow, baking FROM SCRATCH popped into my head.  I believe it was Divine Intervention.  I mean, I have never had an interest in baking and especially not from scratch.  :/  (no I have never been formally trained- unless Google and Youtube count). And so, I baked a few things for family and friends and they loved their sweet treats.  They told me I should start a business.  Well,  after a few hundred times of being told this (OK, maybe not THAT many times ;), I actually did start one.  Jolirose Cupcakes was born.   

Then a friend ordered a cake.  A. CAKE.  They wanted a CUSTOM cake!!  Eeeeeek!!  Now that was a challenge. I hadn't really tried cakes yet but I love a challenge. So I did it.

I guess this is where I say, the rest is history.  But I'll continue anyway.   I got so many requests for cakes that I hardly received cupcake orders anymore.  Most of the cupcakes I made were in addition to a custom cake order.  Which is why I decided to change my shop name to Jolirose Cake Shop… Kinda matches what I actually do.

 And then the business took me on a new and exciting adventure/challenge/opportunity. I bought an existing bakery business!  And it came with all the bells and whistles.. Turn key baby.   So in addition to creating custom cakes, I now have a new addition to the original custom cake business… wholesale and a retail storefront where the public can walk in and readily purchase some treats! No more having to call in an order weeks an advance for cupcakes!!  WooHoo

Oh and about our name...

People asked me where I came up with the name Jolirose Bake Shop.  Well, I was planning a trip to Europe and wanted to learn a little French for emergencies like, where is the bathroom? Where is there a McDonalds? (Yes, they have McDonalds in Paris! Although instead of hamburgers, they sell Croque Monsieur and such.) Anyway, you get the idea.  While I was trying to learn these phrases I came across the word "Joli".  This word just leapt off the page and stuck to me.. I just thought it was such a pretty word.  Well, lo and behold, the word Joli means "pretty".  So thats where half the name came from…  The other half is from my maternal grandmother whose name was Rosario; Rose for short.  And there you have it.  Long story short, I now proudly make custom specialty cakes for all occasions in NYC, Rockland, Westchester and Bergen County.  Thank you for reading this and visiting my little cake world. 

Made from scratch

 Everything you receive will be made from scratch (except of course if you want a toy or some other type of plastic topper). ;)   

Photo Credit: Liz Marek from  Artisan Cake Company

Photo Credit: Liz Marek from Artisan Cake Company

Whether you think you can or think you can’t, you’re right
— Henry Ford